New Media, New Perspectives

Image from : Patrick Hoesly

In an era characterized by technologies that enabled one-to-one and one-to-many communication, media studies have been dominated by the relationship between producers and consumers of information, focusing on the effects of media.  Digital media, whose communication paradigm includes one-to-one and one-to-many, also includes many-to-many communication, forcing those involved in media studies to reconsider commonly held beliefs and theoretical frameworks in light of the new technology (Quinn, 2011).  Which theoretical approaches are most useful to cultivate in accounting for the fundamental changes brought about by new media, and conversely, which theoretical approaches may no longer be relevant?  In order to account for the fundamental changes that have occurred and are likely to occur, it is useful to consider the media ecology to understand the how changes in the media technology may alter society as a new equilibrium is achieved.  Already, the introduction of digital media has wrought unanticipated changes in the ecology and had a surprising impact on the world.

The introduction of many-to-many relationships in media is based on the internet; ubiquitous, global, social, and cheap, digital media allows consumers to also be producers and share information in ways not possible in the era of broadcast (Shirky, 2009).   Additionally, the number of possible interactions in the network is the number of participants squared; meaning the number of interactions will larger than ever before in human history (Shirky, 2009).  Symbolic interactionism states that meaning is created as a process negotiated through interaction between people (Nelson, 1998).  As the number of interactions grows, what new meaning will be created and what possible impacts can it have on society?

Photograph: Magharebia / Creative Commons

Consider the recent Arab Spring, where millions of people across many countries in the Middle East and Northern Africa, organized, protested, in most cases created significant social change, both intended and unintended.  “It all started with a desperate Tunisian shopkeeper who set himself on fire, which activated a transnational network of citizens exhausted by authoritarian rule. Within weeks, digitally-enabled protesters in Tunisia tossed out their dictator” (Nelson, 1998, p. 1).   Suddenly, people throughout the region were sharing their discontent and inspiration via social media, and in the process, circumventing traditional state-sponsored media entirely.  What new meaning did the image of the shopkeeper convey and how did it galvanize a country and ultimately an entire region?  A recent report from the Dubai School of Government found “empirical evidence suggesting that the growth of social media in the region and the shift in usage trends have played a critical role in mobilization, empowerment, shaping opinions, and influencing change” (Dubai School of Government, 2011, p. 24).  The democratization of media ultimately led to the democratization of some countries long known for autocratic rule.

When viewed through a lens of media ecology, it appears that in certain autocracies, like Egypt and Tunisia, digital media has given people a capability to circumvent traditional broadcast media, ultimately becoming an agent of social change. What new equilibrium will come about as governments grapple with digital media?  Will governments embrace social media to develop a more participatory political process or perhaps seek new media technologies that allow them to control or shape the new flow of meaning?  Of course, both are already occurring in different parts of the world.  Shirkey described President Obama using social media to mobilize his base of supporters and engage them in the political process during his campaign and described China’s wholesale shutdown of Twitter on the 20th anniversary of Tiananmen Square in an attempt to control the risk of digital media.   It is clear that both governments and mainstream media will seek ways to tap into the vast flows of meaning that span the network interactions in an attempt to either harness, subvert, or control digital media in an effort to maintain their gatekeeper role.

Image: curiouslee via Creative Commons

Given that digital media has begun to erode the power of traditional media gatekeepers, what of the gatekeeper theory, associated theories like agenda-setting, framing, and semantics and their relevance for the future?  Some suggest the internet has rendered gatekeeping passé (Williams & Carpini, 2000), however, gatekeeping will likely remain relevant as along as mainstream media are part of the media ecology, albeit with less significance given that information flows freely.  Additionally, gatekeeping will likely remain relevant in media-savvy countries like China that maintain tight control of all media.

It is clear that digital media will be a revolution in media unlike any the world has seen.  Perhaps generations from now, media historians will discuss digital media as more revolutionary than even the printing press.  Those in media studies have an unparalleled opportunity to rethink existing media theory in light of the changes taking place all over the world as society comes to terms with the new technology.  Many existing perspectives, like media ecology and symbolic interactionism, will continue to provide useful insights to media scholars, while others, like gatekeeping may become less germane.


Dubai School of Government. (2011). Civil Movements: The Impact of Facebook and Twitter Arab Social Media Report (Vol. 1, pp. 1-30). Dubai: Dubai School of Government.

Nelson, L. D. (1998). Herbert Blumer’s Symbolic Interactionsm  Retrieved July 23, 2011, from

Quinn, S. (2011). Module 2: theoretical perspectives and challenges of digital communication, from

Shirky, C. (Producer). (2009, July 23, 2011). How Social Media Can Make History. Talks. Retrieved from

Williams, B. A., & Carpini, M. X. D. (2000). Unchained reaction: the collapse of media gatekeeping and the Clinton-Lewinsky scandal. Journalism, 1(1), 61-85.

Capital, Free Trade and U.S. Hypocrisy

Image from Kheel Center, Cornell University

Nearly 100 years after the infamous Triangle fire, on December 14, 2010, workers producing apparel for the Gap in the Hameen factory outside the capital of Bangladesh, became trapped by a 9th floor fire (Hammadi & Taylor, 2010).  The fire quickly became a conflagration and raged between the workers and the exit.  The workers fled to the fire exits and found locked doors, because management sought to prevent theft.  Left with no recourse, workers either jumped from the top of the building to the ground below or perished from the smoke or flames (Hammadi & Taylor, 2010).  This modern-day Triangle tragedy killed 29 workers and injured more than 100 (Griggs, 2011).

Image from Reuters/Andrew Biraj

The tragedy in Bangladesh serves to highlight the continued exploitation of labor that occurs in the developing world in order to drive down the costs for U.S. corporations.  The problem of exploitation is a complicated one that includes many factors, including the capitalist motives of growth and profit, relaxed or free trade agreements, the appeal of cheap labor and lack of regulatory standards in the developing world, and the need of developing world countries for capital investment to create economic stimulation.  These factors combine to create a vicious cycle that leads to worker exploitation and needless tragedies like the Hameen factory fire and other equally abhorrent labor practices that often impact woman and children the most.

Structural Problem with Capitalism

Hodsen and Sullivan (2008) describe Marx’s view of the structural problem inherent under capitalism:

“The exploitation and misery of workers results directly from the laws of capitalism in which the market system demands that every capitalist buy labor as cheaply as possible in order to produce and sell goods as cheaply as possible and still turn a profit.  If capitalists do not exploit their employees, they will be undercut by other capitalists who do.”  (pg. 8)

Lower costs allow U.S. corporations to return profit to shareholders, compete more effectively, and fund new initiatives to grow their business; in essence, the capitalist incentive system is designed to maximize growth and profit, in direct conflict with workers’ needs for living wages and safe working environments.

The Appeal of Global Labor Differences

            Labor costs vary widely across the globe based on a variety of factors, including the country economy, inflation rate, worker wages, overtime, benefits, and regulatory standards.  Economies without regulatory standards to protect workers, prevent worker exploitation, or protect the environment can be very attractive to corporations that can pass savings on to shareholders in the form of profits or to fuel new growth initiatives.

Free Trade Agreements

            Free trade agreements eliminate trade barriers like tariffs and quotas that historically prevented companies from moving work to countries with lower cost structures.  Advocates of free trade policies, like the WTO and the World Bank argue that free trade promotes economic growth for open economies and a resulting reduction in poverty and inequality.  In the World Bank report on globalization Collier and Dollar (2002) indicate that:

Globalization generally reduces poverty because more integrated economies tend to grow faster and this growth is usually widely diffused. As low-income countries break into global markets for manufactures and services, poor people can move from the vulnerability of grinding rural poverty to better jobs, often in towns or cities.  (p. 1)

Others argue the free trade creates a race to the bottom where industries are more likely to move across borders to countries that have different cost structures and regulatory standards (Hassoun, 2008).  While free trade agreements have opened markets and promoted trade, “these global institutions, however, have been much more reluctant to implement policies that provide protections for workers or for the environment” (Hodson & Sullivan, 2008, p. 203).  By way of example, the Hameen factory fire is indicative of lax safety standards and either poor or poorly enforced labor policies.

A Vicious Cycle

The availability of lower cost labor pools made assessable by free trade agreements have driven the trend by corporations to move work overseas to countries whose economies are in dire need of capital investments and who consequently have created a business-friendly environment.  The government of these countries, like Bangladesh, El Salvador, or Honduras, keep labor costs low to attract needed capital.  For example, El Salvador, a member nation of the International Labor Organization (ILO), one of 5 nations that participate in the Central American Free Trade Agreement (CAFTA),

Image from laurizza

has particularly egregious violations of international labor standards including discrimination against women, the worst forms of child labor and the “violation of the fundamental rights of freedom of association and collective bargaining” (Monterrosa, 2004, p. 46).  Countries with poor economies, high unemployment and free trade agreements make attractive targets for manufacturing investment, particularly when coupled with a pro-business environment that discourages labor unions and lacks effective enforcement of labor laws; the low labor costs are simply too attractive to pass up.  Large infusions of capital for new manufacturing investments can perpetuate pervasive labor problems like exploitation of women and children, low wages and occupational safety issues.

An Example: From a Sweatshop in El Salvador to CSU

            Two years after CAFTA was signed into law, Hanes Brands, a U.S. based maker of apparel across numerous brands, including the Champion Brand, announced the acquisition of the textile manufacturing operations of Industrias Duraflex, El Salvador, in order to continue to lower global supply chain costs (HanesBrands, 2007).  Hanes Brands, has been implicated in child labor violations in Bangladesh (Kernaghan, 2006), while in the Dominican Republic, Hanes used “a range of illegal means to thwart workers’ efforts to exercise their associational rights” (Worker Rights Consortium, 2007, p. 3).  A May 2009 report from the Washington Office on Latin America (WOLA) found continued institutional weakness and pervasive impunity in the enforcement of labor rights post-CAFTA in countries like El Salvador and cited numerous labor violations by Hanes Brands (2009).  Companies like Hanes Brands are able to operate largely with impunity in free trade zones, ignoring ILO labor standards and local labor laws while being applauded by the investors for their superior business management.  Meanwhile, Colorado State University, is selling CSU-branded Hanes merchandise to students and helping to support El Salvador’s sweatshop economy.

This shirt is made in El Salvador

How are we to begin to solve the labor problems associated with globalization when we reward the worst abusers with profit?

Fair Trade versus Free Trade

Free trade agreements have done much to advance the cause of trade and little to advance the cause of workers rights.  A move towards fair trade, with a linkage between international trade and basic labor standards, would do much to level the competitive labor field while improving justice (Barry & Reddy, 2005).  Linkage may also have the effect of improving wages and decreasing poverty (Barry & Reddy, 2005).  Upcoming trade agreements with Columbia and Peru are including more provisions for improved labor standards, although still may fall short in funding for enforcement projects (Washington Office on Latin America, 2009).

Improve Educated Consumer Choice

Information on ethical choices for purchased goods should be readily available to U.S. consumers whose current purchasing decisions reward corporations that exploit workers.  While there is information available for those who choose to do the research, it appears to be fragmented and lacks an appropriate framework to make it easy for a consumer to make an ethical decision.  Perhaps, were products labeled as “ethically manufactured” in the same way organic food is labeled “organic”, consumers could make an informed decision.  That knowledge would certainly have prevented my purchase of the CSU-Global apparel.


            The U.S. government, corporations, and consumers are equally culpable in the continued exploitation of workers and specifically the most vulnerable workers, women and children.  There are many factors contributing to the ongoing exploitation of women and children in the developing world.  Major factors include capitalist motives of growth and profit, free trade agreements that do not include provisions to enforce basic labor standards, the appeal of cheap labor and lack of regulatory standards in the developing world, and the need of developing world countries for capital investment to create economic stimulation.  These factors help create a vicious cycle where U.S companies infuse large amounts of capital into developing economies to take advantage of the opportunity of free trade and cheap labor; while the governments of developing countries allow an environment hostile to labor to perpetuate continued exploitation to attract capital investment.  It is the height of hypocrisy that the U.S. government, corporations, and workers, that insist on basic labor standards inside the U.S., have systematically help deny workers in the developing world the same basic rights.


Barry, C., & Reddy, S. G. (2005). Just Linkage: International Trade and Labor Standards (pp. 122). New York: Columbia University.

Collier, P., Dollar, D., & World Bank. (2002). Globalization, growth, and poverty : building an inclusive world economy. Washington, DC New York, N.Y.: World Bank; Oxford University Press.

Griggs, A. (2011, March 24). Triangle’s Fire Still Burns. Labor Notes. Retrieved May 29, 2011, from’s-fire-still-burns

Hammadi, S., & Taylor, M. (2010, December 14).  Workers jump to their deaths as fire engulfs factory making clothes for Gap | World news | .  Latest news, comment and reviews from the Guardian | . Retrieved May 29, 2011, from

HanesBrands. (2007, September 6). Hanesbrands Inc : Hanesbrands Inc. Acquires Textile Plant in El Salvador Capping Successful First Year as an Independent Company. Stock Market Quotes and Financial News | 4-Traders. Retrieved May 30, 2011, from–411680/

Hassoun, N. (2008). Free trade, poverty and the environment. Public Affairs Quarterly, 22(4), 353 – 380.

Hodson, R., & Sullivan, T. A. (2008). The social organization of work (4th ed.). Belmont, CA: Wadsworth.

Kernaghan, C. (2006, October 24). Child Labor Is Back: Children Again Sewing Clothing for Wal-Mart, Hanes and Other U.S. Companies. Common Dreams. Retrieved May 29, 2011, from

Mcclear, S. (2005, March 1). ZCommunications | Race to Bottom for Garment Workers by Sheila Mcclear | ZMagazine Article. Z Communications. Retrieved May 29, 2011, from

Monterrosa, A. l. E. n. C. (2004). LEGAL, POLITICAL AND PRACTICAL OBSTACLES TO THE ENFORCEMENT OF LABOR LAWS IN EL SALVADOR Fundamental Labor Rights in Central America, Latin America and the Caribbean (pp. 51). Washington DC: International Labor Rights Fund.

Washington Office on Latin America. (2009). DR-CAFTA and Worker’s Rights: Moving from Paper to Practice (pp. 28). Washington DC: WOLA.


FINDINGS AND RECOMMENDATIONS. Washington DC: Workers Rights Consortium.


Globalization and Multi-National Corporations: The Erosion of Democracy

Image: Steve Kaiser

Globalization is the increasing integration and management of the world economy as a whole and governed by institutions like the International Monetary Fund, the World Bank and the World Trade Organization.  The goal of these organizations is ostensibly to open new markets and promote the economic growth of all member nations, however critics argue that these organizations purpose is more insidious; that they seek to exploit least developed countries for the sake of multi-national corporations and the continued growth of developed economies.  Additionally, there is concern over loss of national sovereignty because of participation in the WTO, as its agreements and decisions are binding for member nations; this is especially challenging in democratic nations, where individual freedom and liberty are considered a god given right.  The effects of globalization and the boundless power of multi-national corporations can be considered to attempt to regulate flows of labor and to erode the ability of democratic national institutions to self-govern.

The WTO’s stated goal “is to help producers of goods and services, exporters, and importers conduct their business” (World Trade Organization, 2011b).  To do this, the WTO seeks to encourage free and open trade and has developed a set of basic principles and agreements to govern the trade of goods, services, and intellectual property (World Trade Organization, 2011a).  However, free trade has not worked equally for citizens of WTO member nations.  While free trade agreements have opened markets and promoted trade, “these global institutions, however, have been much more reluctant to implement policies that provide protections for workers or for the environment” (Hodson & Sullivan, 2008, p. 203).  Additionally, critics point to corporate abuses by large, powerful, multi-nationals under the guise of WTO agreements, such as Monsanto’s attempt to own the intellectual property for seed genetics and Bechtel’s attempt to privatize and profit from Bolivian water rights in an action directed by the World Bank and the Bolivian government (Achbar & Abbott, 2003).  The WTO could be considered a more legitimate organization should it adopt a stance that considers the entirety of the system, including people, rather than singular focus on helping business prosper.

The distinct focus on helping businesses has led the WTO into discussions on immigration as part of the General Agreement on Trade Services, or GATS, whose goal it is to eliminate barriers erected by local or national governments to service providers entering their markets.  Under that definition, the U.S. H1-B Visa limit could be construed as an unfair trade barrier and that was the stance taken by the Indian government (Anderson, 2005).  To what extent is the WTO an organization that can legitimately dictate U.S. immigration law to regulate the flow of labor across national borders?

Legitimacy is at the heart of the multi-national corporation and globalization debate. To what extent should an organization whose stated goal is to help producers conduct business, be allowed to govern?  According to Pascal Lamy, Director general of the WTO, the goal of the WTO is and should be global governance, because five years at the WTO has taught him that “when it comes to international action, States are often incoherent” (2011).  Lamy believes that in order to address global challenges, “pragmatic solutions need to be found now to enhance global governance and better address the problems that our world is facing” (2011) and outlines an EU like structure for global governance.  Given the protests in Seattle and around the world, it appears that many do not agree.  In a show of solidarity against the WTO, people from all walks of life protested; citizens concerned with loss of rights, workers concerned with fair trade, environmentalists protesting corporate abuses, and citizens of developing countries, all disenfranchised by the closed door proceedings of the WTO (Friedberg & Rowley, 2000).  It appears that many do not wish to be governed by an organization that lacks accountability to the people it purports to govern.

The trend towards globalization is characterized by the regulation and management of the world economy as a single, coherent, integrated system; and over the course of the last 50 years, much progress has been made to create institutions to govern the global economy.  Large multi-national corporations are the primary beneficiaries of a globalized economy, given the power their size, amount of capital, and market control provides.  The combined coercive power of the global trade and finance institutions and large multinational corporations over nations and individuals has eroded national sovereignty and alienated citizenry, because of their avowed loyalty is to profit rather than people.  In the United States, the government derives “their just powers from the consent of the governed” (United States, 1776), contrary to what DG Lamy and multi-national corporate shareholders may believe.


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