Major U.S. corporations that predate the Internet are liminal businesses that exist in the space between the traditional economics of the 20th century and an emergent economy characterized by fundamentally different human behaviors and values; as a result, many are likely to experience significant business disruption by new competitors that understand how the world is changing and have the flexibility to align their products and services to the new value system.
- Open source versus corporate built: Linux, Wikipedia, Firefox, Shareware, Freeware
- Product-service systems versus product manufacturers: hardware and software solutions versus SaaS
- redistribution versus hyperconsumption
- carrot and stick versus autonomy, mastery and purpose
- peer recommended versus brand identity
- trusted behaviors versus credit report
- friction versus flow
- me versus we
- and on and on.