Mainstream business institutions woefully behind the times

Just saw Botsman’s point of view on how human behavior is being changed by technology and evolving from hyper-consumption to collaborative consumption,

 because of peer to peer technology, unresolved environmental problems, global recession and renewed focus on community.  It’s a brilliant talk and provides a new insight into the appeal of SaaS.  Also has me thinking about other products that have require high investment and large idle capacity and how mainstream businesses likely don’t understand some of the human behavior behind the trends.