Strengthening Communities in the Internet Era: Theory and Practice


The problems facing American communities are as varied as the definition of community.  While in the midst of recovery from the greatest economic downturn since the Great Depression, local communities are struggling to promote a sense of community and increase civic engagement.  The need for community renewal arises from a desire to improve quality of life and to build community-based platforms to address a variety of social issues including urban growth, rural flight, economic growth, sustainability, inequality, and public health to name but a few.  In contrast, Fernback (2007) notes that some “social observers have documented the perceived decay of communal life in post-industrial nations” (p. 50). Indeed, dystopian views of the both the postindustrial revolution and globalization often cite the perceived erosion of community and loss of civic engagement as a serious concern for western society (Putnam, 2000; Saguaro Seminar on Civic Engagement, 2001).  In addition, Smith (2001) argues that impact of globalization “is a drive towards encouraging people to view themselves as consumers of services, rather than participants, and an associated move towards individualization from more collective concerns” (p. 1). However, postindustrial life also abounds with new capabilities including a global transportation network, global telecommunications infrastructure, the World Wide Web, and electronic social networks that offer new opportunities for community development.  How then, can communities take advantage of the capabilities inherent in a networked, globalized, world to increase civic engagement and address persistent social challenges?  The basis for answering that question lies in Putnam’s (2000) work on social capital, what Putnam considers the “features of social organization such as networks, norms, and social trust that facilitate coordination and cooperation for mutual benefit” (Claridge, 2004, p. 1).  The formation of social capital relies on two distinct strategies, that of bridging and bonding; where bridging uses outward looking networks that connect different kinds of people, and bonding use inward-facing networks that connect similar types of people (Knudsen, Florida, & Rousseau, 2005).  Traditional American civic engagement in organizations like the Kiwanis Club, the Knights of Columbus, or even local bowling leagues, operated largely on bonding strategies, as like-minded individuals engaged in community activities.  Whereas in a networked world, bridging strategies are far easier to implement, given low barriers to entry and that communities can be disconnected from the traditional boundary of space or place.  Indeed, the many-to-many communication paradigm inherent on the World Wide Web, offers new opportunities for communities to prosper by bridging place-based communities to the wider world to increase economic prosperity and improve quality of life.  Strengthening communities in the Internet era is a matter of using technology to harness the multitude of weak ties within a diverse community towards collective actions that benefit everyone, in essence, reimagining community by discarding old boundaries and creating new ones based on community engagement.

Background

In order to describe how communities can take advantage of the capabilities inherent in a networked and globalized world to increase civic engagement and improve community outcomes, this paper will delve further into the theoretical underpinnings of the thesis.  In addition, the opportunities and benefits of a connected community will be explored.  Next, this paper will highlight what a connected community needs in order to be viable.  Finally, the role of local government is explored in forming the required policies, practices, and infrastructure to build civic engagement online.

Theory

Communities and Cyberspace

A review of the literature on sociological theory of community might reveal that a functional definition of community does not exist given the wide variety of contentious theories of community.  Indeed, Cohen (1985) recognized the difficulty, noting that community “has proved to be highly resistant to satisfactory definition in anthropology and sociology” (p. 11).  In turn, Cohen (1985) noted that the symbolic nature of community is “essentially enshrined in the concept of boundary” (p. 14); for a boundary implies that participants have something in common and at the same time that the commonalities are also a basis for how members are understood to be different from others.  It is relatively easy to apply the notion of boundary to traditional geographical interpretations of community, as geography played a central role in the formation of societal differences in language, culture, and sense of affiliation.  In Cohen’s (1985) view, it is no surprise that community has eluded definition for so long, given that people construct the social meaning of community participation based on fluid notions of boundary and affiliation.

The advent of the Internet and the World Wide Web provides additional support for the social construction of community, given the explosive growth of online communities.  Baym’s (2010) observations of early online newsgroups suggested the development of rich community-based structures. While Fernback (2007) “advocates a symbolic interactionist perspective on cybercommunity that focuses on the process of community building as an active human endeavor” (p. 50).  Communities on the Internet are built on a variety of different technological capabilities based on computer-mediated communication, from bulletin boards, to ecommerce sites, to social network sites.  boyd[RR1]  and Ellison (2007) “define social network sites as web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system” (p. 1).  Thus, the ability for users to construct a personalized online community and determine boundaries is consistent with Cohen’s (1985) ideas on the symbolic construction of community.

In some respects, online communities can offer potential members more choice than their geographic counterparts, given the sheer volume of interactions on the Internet.  However, dystopian observers are often concerned with the social cost of computer-mediated communication.  Baym (2010) notes that “historical changes occurring in conjunction with and facilitated by communication technologies have led many to worry that people are losing meaningful connections to their local communities (p. 73).  Rather than view online community as a threat to traditional place-based communities, a more refined view might consider how placed-based communities could prosper by integrating with the wider world using computer-mediated communication, and in particular social network sites.

Internet access and social networking sites can increase both civic and political engagement (Baym, 2010).  Hampton and Wellman’s (2003) early study of a Toronto neighborhood that was wired for high-speed Internet access is notable insofar as “Internet use was associated with larger neighborhood networks, more recognition of neighbors, greater frequency of communication (on-and offline), and participation in the public and private realms” (p. 305). Internet use enhanced the local community and increased social capital.  In addition, a Pew Internet study found that “those who use blogs and social networking sites as an outlet for civic engagement are far more active in traditional realms of political and nonpolitical participation than are other internet users [and] they are even more active than those who do not use the internet at all (A. Smith, Scholzman, Verba, & Brady, 2009).  Indeed, Putnam’s (2000) dystopian warning of the loss of social capital rings hollow in light of recent research, perhaps relating to the differences in the types of social capital afforded by the Internet and social network sites, as compared with the bowling leagues of yesteryear.

Social Network Sites and Bridging

A recent study of Facebook, the world’s most popular social network site, found “a robust connection between Facebook usage and indicators of social capital, especially of the bridging type” (Ellison, Steinfeld, & Lampe, 2007, p. 1).  Not only were Facebook users able to accumulate bridging social capital, but Ellison, et al., (2007) also found that Facebook use helped maintain bridging social capital.  Moreover, “bridging social capital—which is closely linked to the notion of “weak ties”—seems well-suited to social software applications…because it enables users to maintain such ties cheaply and easily” (Ellison, et al., 2007, p. 1).

The emphasis on bridging is important, because much of the social capital literature finds that bridging is associated with higher economic growth, while lower growth is associated with bonding (de Souza Briggs, 2003; Knudsen, et al., 2005; Putnam, 2000).  de Souza Briggs (2003) describes the value bridging has for participants, by “connecting persons and other social ‘sites’ with distinct traits, ties often constitute bridges across roles, status differences, material and symbolic interests, space, norms, and even worldviews” (p. 2).  Not only do social network sites appear to help users accumulate and maintain bridging social capital, but also, accumulated bridging social capital may translate to economic growth, and perhaps most importantly, result in the exchange of ideas between diverse groups.

The Economy of Ideas

Neoclassical economic theory holds that trade can make everyone better off despite which trading partner holds an absolute advantage (Mankiw, 2012).  Known as the principle of comparative advantage, “trade allows people to specialize in activities in which they have a comparative advantage” (Mankiw, 2012).  Ridley (2010) considers specialization and exchange to be at the heart of human prosperity, suggesting that humans are the only species that grow more prosperous as the population grows.  The uniquely human processes of communication and cooperation are the basis for trade and extend beyond the realm of objects, into the realm of ideas; where Ridley (2010) suggests that the exchange of ideas is responsible for technological progress and prosperity.  To the extent that specialization, by its very structure, defines humanity in terms of their differences, social capital from bridging may result, in part, from the exchange of ideas between heterogeneous sources.  Indeed, a recently published studied explored the role of both bridging and bonding social capital in innovation, finding that “social capital is an important predictor of innovative performance after controlling for the ‘traditional’ knowledge inputs” (Crescenzi, Gagliardi, & Percoco, 2011, p. 31).  Moreover, Crescenzi, et al., (2011) found that “bridging’ social capital – based on weak ties – can be isolated as the key driver of the process of innovation while ‘bonding’ social capital is generally negative for innovation” (pp. 31-32).  The results are perhaps unsurprising given Ridley’s (2010) view that technological process, and hence prosperity, is based on the exchange of ideas, given that bonding groups would share similar information, while bridging groups would have different knowledge and experiences, resulting in Ridley’s notion of “ideas having sex”.

Shirky (2009) contributes to the proposition that social media may be transformational because of the many-to-many communication paradigm; when coupled with the notion of billions of connected human beings, one wonders at the possibilities.  Shirky (2010) further observes that there are existing trends that hint at future possibilities, describing how humanity’s ‘cognitive surplus’ or excess brain cycles are generously being put to use in online communities, citing notable examples like development of open-source software or Wikipedia, unexpected open market innovations that turn the traditional profit notions upside-down.  What future developments and ideas are possible when another billion people come online?  More importantly, what impact will the world’s ‘cognitive surplus’ have on economic growth and prosperity when their ideas have sex?

In the field of economics, Romer (2008) departed from neoclassical economic models with the development of endogenous growth theory, arguing that the level of technological change can be impacted by policy decisions, such as policies that promote openness, competition, encourage education, and protect intellectual property.  Notably, Romer’s model reflects the notion that ideas do not reach a point of diminishing returns like other resources, rather ideas build upon one another (Cortright, 2001; Romer, 1994).  Therefore, it appears clear that modern economic theory supports the notion that rate of growth for ideas is driven from a policy perspective.

Conceptual Model for a Connected Community

It certainly appears that Cohen’s (1985) view of community in the context of boundaries had deep implications for strengthening communities, for boundaries both bind and differentiate community members.  Where Putnam (2000) described the value and positive externalities associated with both types of social capital, numerous scholars have extolled the economic and other benefits of bridging social capital, the social capital that arises from differences (Crescenzi, et al., 2011; de Souza Briggs, 2003; Ellison, et al., 2007; Knudsen, et al., 2005; Putnam, 2000), confirming Granovetter’s (1973) perspective on the strength of weak ties.  Ridley (2010) goes a step further, envisioning all of humanity as a collective brain, connected through the Internet and social networks, observing continued innovation and technological process based on the exchange of ideas.  Whereas Crescenzi, et al., (2011) confirmed that bridging social capital is an important driver of the innovation process, again owing to differences.  In addition, the notion that innovation and technological progress are outcomes of policy decisions gives rise to the idea of what Romer (2008) calls a meta-idea, or an idea “about how to support the production and transmission of other ideas” (p. 1); in this case, driven from a local community context.

The meta-idea, is the notion that local community developers can improve community outcomes through a connected community, focused on the issues of economic growth, sustainability, public health, inequality, and urban growth/rural flight.  A connected community enables the flow of bridging social capital via exponential growth of weak ties, enabled by cooperation and communication between diverse community constituents and trading partners in the globalized world.  The exponential growth of weak ties and resulting flow of bridging social capital requires the low barriers to entry inherent in social network capabilities.  In addition, a connected community requires forward-thinking policies that promote openness, transparency, diversity, and investment in infrastructure, higher education, and R&D.  The conceptual model for the connected community is constructed visually in Figure 1:

Figure 1.  The figure presents a conceptual model for a connected that highlights how technology, public policy, and both local and global community constituents can improve community outcomes.  The model encourages diversity, investment, the growth of weak ties, and flow of social bridging capital to improve community outcomes related to economic growth, sustainability, public health, inequality, and urban growth/rural flight.

The conceptual model for the connected community is not necessarily a new meta-idea, insofar as there are several communities in the United States and elsewhere that already have some form of the model in place.  Rather, this may be one of the few times the idea is expressed with a sociological and economic theoretical foundation.  In the next section, the paper will explore the practical application of the meta-idea using existing communities as the basis for exploring the benefits and requirements of implementation, as well as risks. 

Practice

Benefits of a Connected Community

In 2004, the City of Riverside, California collaborated with Riverside Community College, to pull together a high tech task force to in order to gain a larger share of the economic prosperity afforded by California’s high technology industry.  Eight years later, Riverside was named one of the top seven intelligent communities by the Intelligent Community Forum, an acknowledgment of Riverside’s ability to build a sustainable, competitive economy and a vibrant society (Intelligent Community Forum, 2012).  The outcome of the high tech task force was a roadmap that “focused on promoting technology businesses and creating the information infrastructure they needed, fostering entrepreneurship in higher education, improving the skills of the population and demanding that city government set an example of tech-based innovation” (Intelligent Community Forum, 2012, p. 1).  Indeed, the initial roadmap included ideas similar to those found in the conceptual model for a connected community, insofar as the roadmap identified government, business, higher education, and community organizations as key constituents (Tillquist, 2004).  In addition, the roadmap targeted policy and investment goals towards strategic use of technology, assurance of advanced Internet access, policy, code and ordinance orientation around high technology, and university system R&D investment transfer into the local community (Tillquist, 2004).

While the roadmap did not call out specific uses of social network technology or include foreign trading partners as key constituents, those elements are found in practice.  For instance, there is evidence of foreign trading partner involvement in key initiatives highlighted by the Intelligent Community Forum (2012), including a testing and implementation partnership “with new technologies like thin-film solar cells with researchers at Tohoku University and rare-earth yttrium batteries with Winston Global Energy in Shenzhen, China” (p. 1).  In addition, Winston Global Energy company, and local Riverside business SolarMax, are collaborating on the development and construction of a 2MW solar generation project at University of California, Riverside, and a comprehensive 20MW solar energy strategy for Riverside Public Utilities (Intelligent Community Forum, 2012).

On the social networking front, there does not appear to be a specific focus on the use of social networking sites to encourage communication and cooperation, but one can easily image how such capabilities are being used by individuals involved in the program, absent a specific mandate.  In addition, there is evidence that the City of Riverside is attempting to engage community members with systems like the “Riverside Resident Connect system for reporting problems by phone, email, or submission of a photo taken with a smartphone” (Intelligent Community Forum, 2012, p. 1).  E-government services are also prevalent with an extensive menu of online government services (Riverside City Government, 2012b).  There remains considerable opportunity for the City of Riverside to encourage the growth of bridging social capital through more far-sight use of social networking capabilities.

The City of Riverside has proven adept at encouraging the notion of a connected community to improve community outcomes, focusing their efforts on economic growth, sustainability, and urban growth.  Their investment and collaboration has resulted in the growth of a high technology community of businesses, higher education institutions, and foreign trading partners, that have spurred economic growth and more than 6,000 new jobs in the last three years (Intelligent Community Forum, 2012; Riverside City Government, 2012a).  Of course, their journey continues with upcoming projects focused on both infrastructure improvements and digital inclusion (Intelligent Community Forum, 2012).

Needs of a Connected Community

There are significant resources available to local governments seeking to build connected communities.  Commercial technology companies like Cisco and IBM both have established business units with expertise in building digital communities and cities.  Cisco’s Smart+ Connected Communities solutions in particular, was central to the City of Riverside’s citywide deployment of Wi-Fi technology.  In addition, there are several forums with ideas to guide investments in connected communities, including the Intelligent Community Forum and the Smart Cities collaboration project.  Ovum, an international consultancy also recently released a strategy paper that provides high level guidelines for developing a smart city based on two primary strategies, a digital cities strategy for the top down development and investment by government, business, utilities, and a digital society strategy for bottoms up engagement from individuals, community groups, universities, start-up firms, and NGOs (Hodgkinson, 2011). Hodgkinson (2011) defines the critical ingredients for successful digital city initiatives:

  • leaders who inspire the pursuits of economic, social, and environmental sustainability,
  • governments, industry, cities, and citizens who collaborate,
  • cities that leverage proven ideas and solutions to build more city for less,
  • cities that consciously nurture a vibrant digital society to strengthen social capital and engender digital inclusion. (p. 3)

The focus on collaboration and the recognition of the need to strengthen social capital and create digital inclusion strategies suggests that industry strategy for connected communities rests solidly on the theoretical backbone of the sociology.

The Role of Government in Developing a Connected Community

Concerned over Putnam’s (2000) observation at the decline of civic and political engagement, leaders in local government might be tempted to direct limited information technology budgets towards increasing the affective commitment of local citizens to their communities, hoping to increase bonding social capital, a strategy at odds with innovation and growth.  Rather, local governments should seek to exponentially increase the number of weak ties to the community and oriented their services to harness weak ties of the crowd, improving the exchange of ideas, and thereby using community engagement to lower government costs.  In addition, local governments should seek to reduce information technology budgets for maintenance, support, and operations and redirect those funds toward the investments congruent with a connected community, including R&D, education, and infrastructure for advanced Internet access.

In order to lower local government IT spend for maintenance, support, and operations, government IT shops need to transform the way IT departments operate, where possible, moving away from commercial applications and technology, in favor of open source software and cloud computing.  Open source software adoption is increasingly a viable option for government entities owing to the free license distribution model and is sometimes supported by major vendors.  For example, the State of California recently authorized the use of open source software (Office of the State CIO, 2010).  In a related effort to reduce government IT costs, the federal government has adopted a “cloud first” strategy, highlighting a preference for applications and technology deployments in the cloud, thereby reducing the need to maintain IT plumbing and allowing IT departments to manage services, rather that infrastructure (Kundra, 2011).  Both the adoption of open source software and cloud computing in local government can free up much needed government IT capital and operating expenditures to fund the development and transmission of government services to community constituents.

Most local governments offer a variety of citizen services available on Internet computing technology, particularly those in large urban centers.  Many government services are built in a traditional top-down way intending to cut government labor costs, increase administrative productivity, and make government data available to the public (City and County of Denver, 2012; Riverside City Government, 2012b).  While the menu of government services continues to increase and provide incremental improvements in government services, in this author’s opinion, they fail to capture the imagination of their communities, nor leverage the cognitive surplus of their constituencies.  The City of San Francisco is notable in leveraging the cognitive surplus of the crowd, perhaps owing to the influence of nearby Silicon Valley.  The city is “leading the nation in adapting consumer technologies to improve the way citizens interact with their metro areas” (Feldman, 2010, p. 1).  The city has opened up their data sets, and made them available to the public, spurring the development of innovative new applications, deployed on mobile platforms that connect citizens and government.  The result is “more than 50 privately produced mobile apps, which work on gadgets such as iPhones and Android cell phones, that track everything in San Francisco from restaurant health codes to the most popular biking routes” (Feldman, 2010, p. 1).  San Francisco’s strategy is a live example of Hodgkinson’s (2011) digital society strategy.  The open data sets enable third parties to develop valuable IT services at little cost to the local government, while the developed apps increase the number of weak ties to the community.  Rather than determining what services community constituents want, where possible, local governments can let them build the apps that will improve their quality of life.

Of course, even given open data and crowdsourcing initiatives, local governments still need to consider how they deploy government services in a way that creates more meaningful community engagement.  Hodgkinson (2011) suggests the development of a comprehensive digital strategy that encompasses a variety of digital city services that include digitally enabled transportation, education, healthcare, grids and utilities, and urban planning.  However, local government’s role is not simply to use traditional IT planning processes, but rather to open the door to constituent collaboration to inform the planning process, and understand where the opportunities exist to build social capital and spur economic growth.  The opportunities for collaboration are numerous with a variety of innovative organizations leading efforts to increase social impact in communities, including TED’s City 2.0, OpenIdeo, the Intelligent Community Forum, Smart Cities and Metropolis.org.  In addition, the IT planning process can leverage emerging digital society initiatives including volunteering networks, urban action networks, hyper-local websites, carpooling networks, collective action forums, support networks, and mainstream social networks to “stimulate self-help and co-production behaviors in the community, strengthen social capital, and engender digital inclusion” (Hodgkinson, 2011, p. 2).  Rather than suggest there is a proscriptive approach to determining which government services should be prioritized in a planning process, it is more appropriate to assure that the right stakeholders are engaged in the planning process.  In addition, the final priorities should reflect an awareness of the need to engage constituents to grow the volume of weak ties needed to create the flow of social capital.

Risks

While there is a clear opportunity to reimagine community in the Internet era to promote economic growth, sustainability, and public health, while addressing inequality and improving quality of life, there remain considerable risks.  First, government regulations, ordinances, and legal commitments can inhibit the flexibility of local governments to fully embrace the free flow of ideas across constituents.  Second, given the importance of diversity to bridging social capital and innovation, policies that promote digital inclusion are considered table-stakes.  Yet, even forward-thinking cities like Riverside focus first on efforts that have a more direct connection to economic growth (Intelligent Community Forum, 2012).  In addition, the rise of nativist sentiment across the country has created an environment hostile to immigrants and people of color that negatively impact growth (Immigration Policy Center, 2012).  Local governments need to create an inclusive environment that encourages diversity, a necessary requirement for bridging social capital.  Third, the recent economic challenges, pervasive trade deficits, and outsourcing trends have created anti-trade sentiment in many Americans, in particular towards China.  The possibility exists that anti-trade sentiment could result in protectionist policies that could derail efforts by local governments to strengthen local communities through participation in a globalized world.  Local politicians need to assure that opportunities to communicate and collaborate with foreign trading partners are realized, a requirement of a connected community.

Conclusion

The sociological imagination is alive and well in an era of remarkable transformation, characterized by simultaneous trends of globalization and localization as community leaders seek to strengthen their communities.  Global capabilities like a worldwide transportation network, a global telecommunications network, the Internet, and the World Wide Web offer community leaders an unprecedented opportunity to improve economic growth and quality of life when directed properly.  Contributions from the fields of sociology and macroeconomics guide community leaders beyond the notion of the postindustrial revolution and towards an economy of ideas where social capital is as important as more traditional forms of capital.  In addition, societies use of technology has transformed the World Wide Web, shaping technology into a decidedly social view as a variety of new social network capabilities are brought to market.  Many social networking technologies encourage the accumulation and maintenance of bridging social capital, the type of social capital correlated with both innovation and economic growth.  Accordingly, community leaders can steer their efforts to grow bridging social capital by creating powerful, connected and diverse communities designed with the exponential growth of weak ties in mind, perhaps igniting social and economic processes described by both Ridley and Shirky.

There is no reason to hesitate, given the numerous opportunities to collaborate with forward-looking community organizations, industry, academics, and trading partners.  The roadmap to build a connected community is clear, based on a strong theoretical foundation, and the groundwork of centuries of human progress.  Leaders of vision will embrace the opportunity to drive economic growth and improve quality of life by harnessing the collective efforts of an increasingly connected and diverse constituency.  The creation of a vibrant and connected community will help community leaders redraw the boundaries of traditional place-based communities, to engage a broader, and more inclusive constituency to improve both quality of life and create economic growth.  The community of the future is here.

References

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 [RR1]This is intentional, based on the author’s choice of capitalization.

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Outsourcing: Symptomatic of the Transition to the Idea Economy


Outsourcing is a concept that has been around for quite a while where a company can pay another company to run a portion of their business.  Carlson was one of the first companies to make a bundle by taking advantage of the opportunity to run the travel departments for large corporations.  Nowadays, outsourcing is commonplace in manufacturing, call centers, and back office functions and often means that work is placed offshore or nearshore, although that isn’t always the case.

Brym and Lie (2007) suggest that outsourced manufacturing to China is the cause of the manufacturing decline in the U.S, based on manufacturing job loss and then go on to note that free trade advocates would describe productivity gains as the culprit.  In their final analysis, Brym and Lie (2007) suggest that offshore and foreign outsourcing results in the loss of good American jobs which are replaced which bad jobs, laying average income decline and class inequality at the doorstep of free trade.  I think Brym and Lie are missing a couple of important points, namely the way in which trade raises everyone’s standard of living, technology’s role in job loss and job creation, and U.S. leadership of the knowledge economy.

Specialization has been creating surplus for workers since the beginning of work.  Smith (1776) first articulated the way in which trade benefits everyone, however Mankiw (2012) describes the concept more simply, noting that “trade allows countries to specialize in what they do best and enjoy a greater variety of goods and services” (p. 10).  Because of the law of comparative advantage, each party benefits during a trade, irrespective of who holds any absolute advantage (Mankiw, 2012).  Therefore, the notion of foreign outsourcing or offshoring is economically beneficial for both parties, despite the disruption to the lives of U.S. workers that lose their job.   The economic benefits are of using low cost labor pools is clear, as lower cost labor results in higher margins and lower prices for consumers (Brainard & Litan, 2004).  Of course, neither foreign workers nor greedy multinational corporations are to blame for job loss.  Instead, the culprit is technology.

Technological change is the number one cause of job destruction in the United States.  According to Drezner (2004) more than 22 million manufacturing jobs were destroyed between 1995 and 2002 through improved productivity, the result of improved factory technology.  Even the current ability to take advantage of low cost labor finds its origins in technology, the result of a global transportation network, a global communications network, and information technology.  The process of creative destruction is going to continue as businesses and governments develop new technology to create sustainable competitive advantage, bringing about further changes.  “For many, these changes will be acutely painful and impart serious consequences, while for others; technological change will bring unexpected opportunities and rewards” (Collins & Ryan, 2007, p. 7).   Some even think the growth of technology is changing our economy in fundamental ways.

While Brym and Lie (2007) describe the major economic revolutions as agricultural, manufacturing, and most recently services, each characterized with serious disruptions in the labor force; they do not suggest that the labor disruptions occurring now are part of another revolution.  Reich (2009) recognizes that the nature of skilled work is shifting towards what he calls symbolic analytic work, acknowledging that “a growing percent of every consumer dollar goes to people who analyze, manipulate, innovate and create” (p. 1).  I prefer to think of the latest economic revolution as a shift from the manufacturing and service economy to the idea economy.  Consider that in 2011, the global population grew past seven billion people, the majority of which are educated, and connected to the rest of the world through a global communications network.  What new ideas will be shaped as billions of people connect with each other through the Internet in a many-to-many communications medium?  Shirky (2010) is optimistic that humanity’s cognitive surplus will be put to good use, bringing new levels of creativity and generosity to our economies.  Another way to think about the idea economy is through the lens of symbolic interactionism.  Blumer (1969) noted that “humans act toward things on the basis of the meanings they ascribe to those things [and] the meaning of such things is derived from, or arises out of, the social interaction that one has with others and the society” (p. 2).  It stands to reason, that as more humans begin interacting with each other and society more often, and sharing their interactions, that new meaning will be creating and more human action will occur on the basis of that meaning.  In practical application, consider how quickly the concept of microfinancing spread, with one study identifying more than 750 million accounts in alternative financing institutions, a clear example of a creative idea that caused a shift in human action (Christen, Rosenberg, & Jayadeva, 2004).

In economic terms, the idea economy represents a shift from neoclassical economic theory to endogenous growth theory, diverging “by making technological change a function of economic incentives and behaviors” (Freeman, 2000, p. 9).  Cortright (2001) conveys the notion more succinctly in suggesting that while physical capital is subject to the notion of diminishing returns, ideas suffer under no such constraint.  The implication is that government can create conditions for economic growth by supporting technology innovation (Romer, 2008).

So is offshoring and outsourcing a good trend, bad trend, or a natural trend? And why?

Offshoring and outsourcing are good trends that provide short-run economic benefit and harm to displaced workers.  I believe that the outsourcing and offshoring of manufacturing and service jobs is the beginning of an economic revolution to an economy based on ideas, an area that the United States is poised to dominate because of our history of technological innovation and our leadership of the existing idea industries, like high technology, media and entertainment, healthcare, pharmaceuticals, life sciences, telecommunications, and information technology (Rock, 2011).  Workers displaced as a result of the shift will either find low-skilled service labor and take a pay cut, or obtain an education in the fields based on symbolic analytic work.

References

Blumer, H. (1969). Symbolic interactionism; perspective and method. Englewood Cliffs, N.J.,: Prentice-Hall.

Brainard, L., & Litan, R. E. (2004). “Offshoring” service jobs: Bane or boon and what to do? Brookings Policy Brief(132), 3.

Brym, R. J., & Lie, J. (2007). Sociology : your compass for a new world (Brief ed.). Belmont, CA: Thomson/Wadsworth.

Christen, R. P., Rosenberg, R., & Jayadeva, V. (2004). Financial institutions with a double bottom line: Implications for the future of microfinance (pp. 1-20): CGAP.

Collins, D., T. , & Ryan, M. H. (2007). The strategic implications of technology on job loss. Academy of Strategic Management Journal, 6, 27.

Cortright, J. (2001). New growth theory, technology, and learning: A practitioner’s guide Review of Economic Development Literature and Practice (Vol. 4, pp. 1-36). Portland, OR: U.S. Department of Commerce, Economic Development Administration.

Drezner, D. W. (2004). The outsourcing bogeyman. [Article]. Foreign Affairs, 83(3), 22-34.

Freeman, R. (2000, October 2000). What does modern growth analysis say about government policy toward growth. Paper presented at the HM Treasury Seminar, London, England.

Mankiw, N. G. (2012). Principles of macroeconomics (6th ed.). Mason, OH: South-Western Cengage Learning.

Reich, R. B. (2009). Manufacturing jobs are never coming back. Forbes. Retrieved from Forbes.com website: http://www.forbes.com/2009/05/28/robert-reich-manufacturing-business-economy.html

Rock, R. (2011, February 20). Endogenous Growth: The Future of U.S. Economic Dominance through Technology.  Retrieved from https://journey24pointoh.com/2012/02/13/endogenous-growth-the-future-of-u-s-economic-dominance-through-technology/

Romer, P. M. (2008). Economic Growth. The Concise Encyclopedia of Economics.  Retrieved February 12,, 2012, from http://www.econlib.org/library/Enc/EconomicGrowth.html

Shirky, C. (2010). Cognitive surplus : creativity and generosity in a connected age. New York: Penguin Press.

Smith, A. (1776). An inquiry into the nature and causes of the wealth of nations. London, New York,: Printed for W. Strahan and T. Cadell. A. M. Kelley.

 

 


Endogenous Growth: The Future of U.S. Economic Dominance through Technology


Coming off the heels of the greatest financial crisis since the Great Depression, many policymakers, academics, politicians, business people, and everyday Americans are wondering how the U.S. economy can return to growth and more importantly, what government can do to affect future growth and productivity.  The situation is complicated by a crippling U.S. debt of more than $15 trillion dollars (usdebtclock.org, 2012) and a divisive legislative branch of government that politicizes each policy debate, rather than seeking bipartisan solutions for the restoration of long run U.S. economic growth.  How then, in this environment, does government contribute to long-run growth?  What policies will have the most affect on long-run economic growth?  The neoclassical growth model would suggest that government policy primarily has an affect on leveling out short-run variances in the economic system to optimize short-run efficiency, rather than on long-run growth (Solow, 1956). Whereas, endogenous growth models suggest that government can have an affect on long-run growth by promoting policies that contribute to knowledge, innovation, and technological progress (Romer, 2008).  “Endogenous growth analysis diverges from neoclassical analysis by making technological change a function of economic incentives and behavior” (Freeman, 2000, p. 9).  Using endogenous growth theory as the theoretical basis for recommendations, this author recommends that the U.S. government further use fiscal policy to promote education and innovation, revise the taxation system to promote national saving, and remove policies that support industry entrenchment and a maintenance of the status quo.

According to Mankiw (2012), “at the very least, government can lend support to the invisible hand by maintaining property rights and political stability” (p. 256).  While this is strictly true, the government can do much more to promote long-run growth.  Economic prosperity, measured by GDP, reflects a nations ability to produce goods and services to raise the standard of living for economic participants (Mankiw, 2012).  Determinants of productivity include physical capital, human capital, natural resources, and technological knowledge (Mankiw, 2012).  Government economic policy should help American institutions use the determinants of productivity efficiently to maximize technological progress.

As capital is factor of production, access to affordable capital is an important aspect of national economic fiscal and monetary policy.  Because government deficits reduce national saving and investment, the $15 trillion U.S. government debt serves to stifle growth.  (Mankiw, 2012) In addition, the current income tax system also encourages private debt, rather than promoting saving and investment with its system of interest-based deductions.  These policies can be considered to enhance individual quality of life by reducing the tax burden of individuals, choosing to defer tax revenue and borrow instead.  However, in the end, these policies inhibit economic growth and may trade quality of life today for future innovation and growth.  Rather, U.S. fiscal policy should place more emphasis on private savings and reduced government deficit to promote capital investment in new technologies.

Technological innovation and improvements are at the heart of endogenous growth theory.  The reduction of U.S. manufacturing jobs bears witness to the impact of technology to American industry.  While many bemoan the loss of technology jobs to outsourced, offshore manufacturing, most technology jobs have been lost to technological progress through the process of creative destruction, rather than to offshore labor (Collins & Ryan, 2007; Reich, 2009).  Manufacturing has simply followed the path of agriculture and the job destruction is the direct result of government investment in technological innovation.  Consider that automated, outsourced manufacturing is the result of information technology innovations that allow product and factory design to occur electronically, and irrespective of geographical boundaries.  In essence, without Internet technology, outsourced manufacturing and factory automation would hardly be practical.  The necessary computing technology came from DARPA, a government innovation agency; (Van Atta, 2010; Waldrop, 2010); a classic example of how government investment in technology has powered the creative destruction of manufacturing and the dawn of the knowledge economy.

Today’s economic powerhouses of the corporate world are not the manufacturers of yesteryear; rather, companies that specialize in information and knowledge are the titans that dominate the business landscape.  Energy, financial services, life sciences, telecommunication, information technology, and Internet services companies are the industries benefiting from and driving the growth of the knowledge economy.  The government should reducing barriers to innovation in these industries, considering deregulation wherever there is not a clear public interest in regulation.  For instance, the FCC is grappling with how to continue to control the airwaves, when hardly anyone is using the airwaves and when they should simply get out of the way.  New legislation is seeking to change the fundamental architecture of the Internet, when there are simpler and better ways to protect property rights online (Electronic Frontier Foundation, 2012).  Perhaps the best example of an industry where the government needs to promote rather than stifle innovation is the energy market.  U.S. interests have historically been aligned with the extraction and production of fossil fuels, most notably oil.  The U.S. government heavily subsidizes the U.S. fossil fuel companies to the point that renewable and alternative fuels cannot compete effectively (Leonard, 2011).  Rather, the government should level the playing field to allow alternative and renewable energy sources compete fairly with the fossil fuel market (Rock, 2011).  Furthermore, the government should continue to direct DARPA to invest in alternatives to fossil fuel, given the DOD’s mission could be compromised because of Middle Eastern politics.  When done right, government industry investment can enhance quality of life by helping companies bring new technologies to market.  Government fiscal policy should be carefully manipulated to reduce unnecessary government industry interference, while aligning government industry investment with the development of new technologies.

Of course, technological progress is not simply the result of government and private investment.  Technological progress requires a commensurate investment in human capital.  Mankiw (2012) notes that “education is at least as important as investment in physical capital for a country’s long-run economic success” (p. 247).  In fact, to those economists subscribing to the ideas represented in endogenous growth theory, human capital investment is perhaps the most important because of the positive externalities it creates, or simply put, the ideas created that benefit others (Freeman, 2000; Mankiw, 2012).  For example, Wikipedia is a byproduct of many positive externalities, as people the world over contribute their knowledge to the rest of humanity into a single, global, free, encyclopedia.  The knowledge economy is entirely dependent on education as the basis for its success.  Think about investment in education as an investment with limitless potential.  Physical capital is subject to the notion of diminishing returns, whereas ideas suffer under no such constraint (Cortright, 2001).  Consider the impact of a global population of seven billion people (Sanjayan, 2011), each contributing their cognitive surplus to the advancement of human progress through the physical infrastructure of the Internet (Shirky, 2010) and the idea of long-run economic growth the world over is imaginable.  Today, the U.S. government invests significantly in the greatest research university system in the world, and has policies that promote secondary education like student loans and Pell grants (U.S. Office of Management and Budget, 2012).  However, the $77 billion dollar budget is a paltry sum when considered as a percentage of either total budget or GDP.  Given the potential of ideas to create economic growth, the U.S. government should consider the diversion of budget from physical capital to human capital.

When considering the U.S. government’s policies through an endogenous growth lens, it is difficult to suggest that the government should maintain the same historical economic investment portfolio.  Rather, policymakers should make investments that further promote technological innovation and the spread, rather than the control, of ideas.  Rather than continuing to subsidize industries that represent the status quo, subsidies should be shifted to those industries with the most future potential.  Rather than continuing to promote policies aimed toward consumption and debt, those policies should be moderated with policies that encourage private and public saving, and a lower government deficit.  Rather than promoting a fiscal policy where a mere 2% of the budget is allocated education, what could happen should it be increased to 3%?  What new ideas are possible should we send twice as many students to college for science, technology, engineering, or math degrees?  In the final analysis, this author concludes that government fiscal policy should further invest in education and technological innovation, promote private and national saving, and promote industry investment in new technology, particularly in industries that make up the knowledge economy.

References

Collins, D., T. , & Ryan, M. H. (2007). The strategic implications of technology on job loss. Academy of Strategic Management Journal, 6, 27.

Cortright, J. (2001). New growth theory, technology, and learning: A practitioner’s guide Review of Economic Development Literature and Practice (Vol. 4, pp. 1-36). Portland, OR: U.S. Department of Commerce, Economic Development Administration.

Electronic Frontier Foundation. (2012). Internet Blacklist Legislation  Retrieved February 12,, 2012, from https://http://www.eff.org/issues/coica-internet-censorship-and-copyright-bill

Freeman, R. (2000, October 2000). What does modern growth analysis say about government policy toward growth. Paper presented at the HM Treasury Seminar, London, England.

Leonard, J. (2011, February 2011). Get the energy sector off the dole  Retrieved December 9, 2011, from http://www.washingtonmonthly.com/features/2011/1101.leonard-2.html

Mankiw, N. G. (2012). Principles of macroeconomics (6th ed.). Mason, OH: South-Western Cengage Learning.

Reich, R. B. (2009). Manufacturing jobs are never coming back. Forbes. Retrieved from Forbes.com website: http://www.forbes.com/2009/05/28/robert-reich-manufacturing-business-economy.html

Rock, R. (2011). Free market energy: advantage renewables.  Retrieved from https://journey24pointoh.com/2011/12/11/free-market-energy-advantage-renewables/

Romer, P. M. (2008). Economic Growth. The Concise Encyclopedia of Economics.  Retrieved February 12,, 2012, from http://www.econlib.org/library/Enc/EconomicGrowth.html

Sanjayan, M. (2011, October 31, 2011). A Letter to #7,000,000,000. HuffPost Green  Retrieved November 20, 2011, from http://www.huffingtonpost.com/m-sanjayan/7-billion-people_b_1067143.html

Shirky, C. (2010). Cognitive surplus : creativity and generosity in a connected age. New York: Penguin Press.

Solow, R. M. (1956). A contribution to the theory of economic growth. The Quarterly Journal of Economics,, 70(1), 65-94.

U.S. Office of Management and Budget. (2012). The budget for fiscal year 2012: Department of Education.  Washington DC: OMB Retrieved from http://www.whitehouse.gov/sites/default/files/omb/budget/fy2012/assets/education.pdf.

usdebtclock.org. (2012, February 9, 2012). U.S. National Debt Clock  Retrieved February 9, 2012, from http://www.usdebtclock.org/

Van Atta, R., Dr. (2010). Fifty years of innovation and discovery.  Washington D.C.: Department of Defense Retrieved from http://www.darpa.mil/About/History/History.aspx.

Waldrop, M. (2010). DARPA and the internet revolution.  Washington D.C.: Department of Defense Retrieved from http://www.darpa.mil/About/History/History.aspx.


The Stewardship Worldview: Power to the Crowd


Source: neWTom

The planet earth recently reached an important, albeit arbitrary milestone, as the global population reached 7,000,000,000 people (U.S. Census Bureau, 2011), prompting widespread discussion over whether the planet could sustain the growing population amid unchecked hyper-consumption.  Miller and Spoolman (2010) echo the debate, asking, “Can we provide an adequate standard of living for a projected 2.7 billion more people by 2050 without causing widespread environmental damage” (p. 94)?  Some, that hold an environmental wisdom worldview, have used the milestone as an opportunity to question our future amid concerns of overpopulation and overconsumption (Miller & Spoolman, 2010), environmental damage and non-renewable energy depletion (Sanjayan, 2011).  These modern, global, challenges lead to difficult ethical questions, none more pressing than whether everyone should have the right to have as many children as they want, or whether society should seek to stem or regulate population growth.  Regulating population growth is a temptingly simple approach, yet comes with many unintended consequences; rather the consumption side of the equation offers more opportunities for improvement.

Population growth is very concerning, and society should seek to productive ways to stem overpopulation.  The regulation of population growth through government policy is in place in China; while effective to reduce the population has numerous unintended, negative, consequences (Miller & Spoolman, 2010).  Rather, given that TFR lowers in predictable stages commensurate with the transition from developing to post-industrial economies, the focus should be on economic development; in conjunction with family planning and gender equality (Miller & Spoolman, 2010).  In this manner, population growth will eventually reach equilibrium.

In addition, it is important to recognize that the world is changing in interesting ways.  Ridley (2010) argues persuasively that prosperity is the result of the interchange and mating of ideas, made possible by trade and specialization.  With the advent of the many-to-many communication model made possible by the Internet and the Web, innovation is occurring at an unprecedented pace (Baym, 2010).  Shirky (2010) argues that the growing connected population is creating a cognitive surplus that increasingly is being applied to solve problems unaided by government or business, using the power of the crowd.  How then is this cognitive surplus and mating of ideas used to address the problems of overconsumption?

Botsman and Rogers (2010) describe unresolved environmental problems and financial uncertainty as catalysts to a growing shift from hyper-consumption to collaborative consumption; enabled by the crowd and the network.  They go on to describe collaborative consumption as the fifth ‘r’ of sustainable living; reduce, reuse, recycle, repair, and now redistribute (Botsman & Rogers, 2010).  Examples include redistribution markets like eBay or various swap sites, collaborative lifestyle capabilities like Landshare.org, or product service systems like Zip Car for car sharing.  The growing perspective on collaborative consumption rises from people tackling unresolved problems through collaboration and innovation; the use of our growing cognitive surplus for the good of the population and the planet we share.

“Can we provide an adequate standard of living for a projected 2.7 billion more people by 2050 without causing widespread environmental damage” (p. 94)?  The answer depends on us.  A better question is: Can we harness the cognitive surplus of 7,000,000,000 souls to promote economic growth in the developing world, reduce overconsumption in the developed world, and preserve the environment?  This steward’s answer is yes.

References

Baym, N. K. (2010). Personal connections in the digital age. Cambridge, UK ; Malden, MA: Polity.

Botsman, R., & Rogers, R. (2010). What’s mine is yours : the rise of collaborative consumption (1st ed.). New York: Harper Business.

Miller, G. T., & Spoolman, S. (2010). Environmental science (13th ed.). Belmont, CA: Brooks/Cole, Cengage Learning.

Ridley, M. (2010). The rational optimist : how prosperity evolves (1st U.S. ed.). New York: Harper.

Sanjayan, M. (2011, October 31, 2011). A Letter to #7,000,000,000. HuffPost Green  Retrieved November 20, 2011, from http://www.huffingtonpost.com/m-sanjayan/7-billion-people_b_1067143.html

Shirky, C. (2010). Cognitive surplus : creativity and generosity in a connected age. New York: Penguin Press.

U.S. Census Bureau. (2011). U.S. & World Population Clocks. Washington DC: U.S. Census Bureau.


Hypothesis: Liminal business


Major U.S. corporations that predate the Internet are liminal businesses that exist in the space between the traditional economics of the 20th century and an emergent economy characterized by fundamentally different human behaviors and values; as a result, many are likely to experience significant business disruption by new competitors that understand how the world is changing and have the flexibility to align their products and services to the new value system.

In a nutshell, I think that many mainstream businesses are embracing social media as tools without necessarily having an understanding of how human behavior is changing as a result.  Examples are all over the place, of people getting together in unique ways with their own agenda for change.
  • Open source versus corporate built: Linux, Wikipedia, Firefox, Shareware, Freeware
  • Product-service systems versus product manufacturers: hardware and software solutions versus SaaS
  • redistribution versus hyperconsumption
  • carrot and stick versus autonomy, mastery and purpose
  • peer recommended versus brand identity
  • trusted behaviors versus credit report
  • friction versus flow
  • me versus we
  • and on and on.
Early in the class I was struck by symbolic interactionism and the implication of the idea that meaning is created through the interaction between people.  What does that mean for a society that has developed an exponential capability to interact through many-to-many communication mechanisms when interaction volumes increase astronomically?  I suspect it means a period of rapid change where new ideas take hold and are implemented by people rather than institutions (open source, arab spring, collaborative consumption, etc), simply because of rapid growth of cognitive surplus applied in altruistic ways (e.g. microfinancing) to address pervasive problems that mainstream institutions can’t seem to solve.  I think there is evidence (on web sites) that many businesses do not understand how fundamental the changes are and simply view social media as a new set of tools by which to market, advertise, and reach people, rather than applying social media strategically to address fundamental shifts in behavior and values.

Symbolic Interactionism – meaning arises out of interaction with each other a.k.a. When ideas have sex


Just watched Matt Ridley’s optimistic TED talk on the power of exchange, relating law of comparative advantage to the realm of ideas and meaning. 

 I have been musing on social interactionism since my first sociology class, because the idea of meaning created through interaction resonated in my mind.  Made me curious about the impact of many-to-many communication made possible by Internet, digital media, and peer to peer technology allowing a never-before-seen-in-human-history volume of interactions.  What does it portend for meaning?  Ridley sees it as the exchange of ideas (or as he puts it, when ideas have sex and reproduce) creating greater prosperity a.l.a. Ricardo’s law of comparative advantage.  Pretty compelling argument, makes me believe that rise of collaborative consumption and other altruistic notions made possible by crowd, network, p2p, is the result of our ideas having sex.


Mainstream business institutions woefully behind the times


Just saw Botsman’s point of view on how human behavior is being changed by technology and evolving from hyper-consumption to collaborative consumption,

 because of peer to peer technology, unresolved environmental problems, global recession and renewed focus on community.  It’s a brilliant talk and provides a new insight into the appeal of SaaS.  Also has me thinking about other products that have require high investment and large idle capacity and how mainstream businesses likely don’t understand some of the human behavior behind the trends.